Marketing is not easy. Understanding the best approach can be complicated. New digital options are available everyday, and it\’s hard to know which direction to take. Our best advice is to not invest in a marketing plan you do not understand. Your marketing team should be able to explain their plan clearly regardless of the level of complexity.
What are your goals? This is where you need to start. Are you trying to develop more awareness for your brand? Drive more traffic to your website? Convert the traffic you have into customers? For some businesses, it\’s only one issue. For others, it\’s all three.
Finding the right combination of digital technology is priceless. The right combination of marketing tactics, concepts and strategies can make the difference between success and failure. You may have a great product or service, but if people are not aware of it, they can\’t buy it. If people don\’t understand or trust your message, they will not share it.
Return on investment (ROI) is a big part of the marketing game. You need to understand what it will take for your marketing investment to turn a profit. This is why we offer marketing calculators on our website. If the price of your product, service or your profit margin is too low, your marketing plan could lose money even if you or your team does everything right.
It\’s important for your marketing team to understand your costs and margins so they can develop a plan using the tools that will generate the most bang for your buck. Understanding your profit margin will also give your marketing team a target range for what is known as CPC (cost per click/conversion). Just as important as knowing what to do is understanding when the current budget will or will not deliver the desired marketing results.
If your current profit margins do not support an outside marketing team, you may need to consider consulting services. Hiring consultants to help your team members do the job internally is a powerful solution when budgets are tight. We have social media consultants who have years of experience helping individuals and companies tell their story and become experts in their field. Before you select your team, do your research and interview a few candidates.
The current SEO and social media environments involve a lot of writing. This is why these services are so expensive. SEO is labor intensive and takes quality writers and knowledge to develop a successful campaign. Fortunately, a well run campaign will attract some of your best and most profitable prospects. Whether you hire a professional team or do it in-house, if you depend on finding new clients on-line, then SEO is mandatory and social media is a must.
Pay Per Click (PPC) consulting is available to those who wish to develop a profitable digital marketing sales funnel in-house. PPC includes Google AdWords, Bing, Facebook, Twitter, Pinterest, Instagram and a continuously growing number of marketing opportunities. If you don\’t have a team member dedicated to learning and keeping up with the best practices of PPC we recommend hiring an outside team. Enlisting the services of consultants or a team to execute PPC strategies saves time and money in the long run.
Image 3 consulting services include optional workshops for larger groups within your company. If you are interested in a custom workshop on the digital marketing services we offer, please contact us.
Image 3 practices what we call combination marketing. Marketing is more effective when combined with multiple supporting platforms and techniques. A good example is using Facebook Audiences. Facebook Audiences allows you to upload your email list and target advertise specifically to those people on your email and friend lists. Combining this service with your email campaign increases the reach and retention of your message. This is just one of many possible combinations available to grow your business. It is important to test options and let the data show your marketing team the right direction.
Practicing combination marketing means our company doesn\’t try to provide one service to fit all companies. We understand the power of the right combination of marketing tools. We have the experience to know where to start and develop the right combination to drive more opportunity to your business.
One thing is for sure, we live in a visual society. Quality visuals play an important role in the marketing of your product or service. Image 3 Marketing specializes in the use of visuals such as photography, video, illustration and animation in our marketing programs.
The answer is simple. Images help convert your message to sales. They attract attention and make your product or service more desirable. You only have seconds to set the mood and tell your story. Images help to tell your story in the blink of an eye.
For more information please contact us today: